Native to North America, hairy rudbeckia ( Rudbeckia hirta ) first established itself in open meadows and along roadsides before finding its place in ecological gardens. Its flowers, with golden-yellow ray florets surrounding a dark brown center, evoke the late summer sun and bring a warm touch to the living garden.

Whether in a well-tended vegetable garden or a naturalistic flowerbed, it offers a welcoming presence: its abundant flowering attracts bees and other pollinators, contributing to a harmonious garden. Its remarkable resilience and ability to thrive in welcoming soil, without excessive demands, make it a reliable plant, valued for enlivening the cycle of seasons and supporting abundant biodiversity.