Immortal

The strawflower is an iconic annual flower, renowned for its brightly colored, papery bracts that retain their vibrancy long after harvesting. This mix offers a rich and luminous palette, ranging from golden yellows and warm oranges to reds, pinks, and whites.

The plant forms upright, well-branched stems bearing round, structured, almost graphic flowers. What appear to be petals are actually rigid, glossy bracts, giving the flower its "immortal" appearance. The more discreet central flowers also attract pollinating insects.

In the garden, strawflower is easy to grow and undemanding. It thrives in sunny locations and well-drained soil. Once established, it tolerates drought relatively well and continues to bloom throughout the summer. Its abundant flowering makes it a reliable choice for flower beds, borders, and cut flower gardens.

Native to the sunny landscapes of the Mediterranean basin, the winged everlasting ( Helichrysum italicum or Ammobium alatum , depending on the cultivated variety) evokes the brilliance of a sun frozen in time . Borne on long, slender stems and adorned with golden spikes with white or silver centers, it stands proudly in the garden, capturing the light and illuminating flowerbeds with its persistent blooms.

A robust, undemanding, and elegant plant, it thrives in dry, sunny locations where it requires minimal maintenance. It attracts both the eye and pollinating insects , while also being quite resistant to heat and wind. It is a faithful companion for flowerbeds, rock gardens, and natural or dryland-inspired gardens .