Genovese basil is the undisputed champion of culinary basil. Recognizable by its large, tender green, slightly crinkled, and highly aromatic leaves, it embodies the freshness of summer both in the garden and in the kitchen. Its clean and balanced flavor, both sweet and peppery, makes it a cornerstone of Mediterranean traditions.

In the garden, it quickly forms a compact, flexible clump, easy to incorporate into the vegetable patch, as a border plant, or in containers. It thrives in sunny locations, rich, well-drained soil, and with regular, but not excessive, moisture. With careful cultivation, it provides a continuous supply of tender leaves throughout the summer.

Genovese basil responds very well to regular pruning. Pinching the tips and delaying flowering encourages branching and prolongs the harvest. Allowing it to flower attracts pollinators and signals the end of its optimal harvest period.